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Privacy Policy.

Effective May 2026

Fiddler's SugarHouse ("Fiddler's," "we," "us," or "our") respects your privacy. This Privacy Policy explains what personal information we collect, how we use it, with whom we share it, and the rights you have over it. It applies to our website, our SMS and email programs, and any data you provide when you sign up for giveaways, events, or other communications.

By using our website, opting into our SMS or email programs, or otherwise providing us with personal information, you consent to the practices described in this Privacy Policy.

Fiddler's SugarHouse is a trade name of Sugar Hood Group LLC.

1. Information We Collect

We collect only the personal information you voluntarily provide to us when you sign up for our giveaway, marketing, or contact forms. Specifically:

  • Name — first name (and optionally last name) so we can personalize messages.
  • Email address — to send giveaway notifications, event updates, and marketing emails.
  • Phone number — to send SMS messages about giveaways, events, and specials. Phone numbers are optional unless you opt into SMS marketing.

We may also collect basic technical information automatically when you visit the website (such as IP address, browser type, device type, pages viewed, and timestamps) to operate the site, monitor performance, and protect against abuse.

2. How We Use Your Information

We use the information you provide for the following purposes:

  • Giveaway notifications — to notify you of contests, drawings, prizes, and event tickets.
  • Event updates — Trivia Tuesday, Bingo Wednesday, Open Mic Thursday, watch parties, special events.
  • Email marketing — newsletters about menu changes, seasonal cocktails, brunch, and bar promotions.
  • SMS marketing via Twilio — recurring promotional text messages, with your express opt-in consent.
  • Customer service — to respond to inquiries, group booking requests, and feedback you send us directly.
  • Operational analytics — to understand site usage, improve content, and protect against fraud or abuse.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

3. SMS & Email Compliance (TCPA & CAN-SPAM)

TCPA Compliance — SMS

In compliance with the U.S. Telephone Consumer Protection Act (TCPA), Fiddler's SugarHouse only sends marketing text messages to phone numbers that have provided express written consent via our giveaway sign-up form (or another opt-in channel). Consent to receive SMS marketing is not required to make a purchase, dine at our restaurant, or attend our events.

  • Opt-out: Reply STOP to any text message at any time to unsubscribe. After replying STOP you will receive a single confirmation message and no further marketing texts.
  • Help: Reply HELP to any message for assistance, or contact us at contact@fiddlerssugarhouse.com.
  • Frequency: Typically up to 4 messages per month; frequency may vary.
  • Costs: Message and data rates may apply per your carrier's plan. We are not responsible for charges from your carrier.

CAN-SPAM Compliance — Email

In compliance with the CAN-SPAM Act, our marketing emails:

  • Identify themselves clearly as commercial messages
  • Include an accurate "From" name and a working subject line
  • Contain our physical mailing address
  • Include a clearly visible "unsubscribe" link in every email — opt-out requests are honored within 10 business days

You may also unsubscribe by emailing contact@fiddlerssugarhouse.com with the subject "Unsubscribe."

Your consent is voluntary. Opting into SMS or email marketing is optional. You may visit Fiddler's, dine with us, view our menu, and attend events without ever providing your phone number or email.

4. Third-Party Service Providers

We share limited personal information with vetted third-party service providers strictly to operate our communications and website. We do not authorize these providers to use your data for their own marketing.

  • Twilio Inc. — sends SMS messages on our behalf. Phone numbers and message content are processed through Twilio's secure infrastructure. See Twilio's Privacy Notice.
  • Email service provider — handles delivery, list management, and unsubscribe tracking for our marketing emails.
  • Hosting & CDN — Vercel hosts this website and our anniversary video; basic technical request data is processed by Vercel.
  • Embedded services — Google Maps (embedded location) and Instagram (linked profile). These services may collect their own data per their privacy policies.

5. Data Retention

We retain your personal information only as long as needed for the purposes described in this Policy or as required by law:

  • Active subscribers: while you remain opted into SMS or email marketing.
  • Unsubscribed users: after you opt out, we retain a minimal suppression record (your phone number or email plus opt-out date) so we honor your unsubscribe request and do not contact you again.
  • Inquiry & booking communications: up to 24 months unless ongoing.
  • Technical logs: typically retained 30–90 days.

You may request earlier deletion at any time (see "Your Rights" below).

6. Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, disclosure, alteration, or destruction. No system is 100% secure, however; we cannot guarantee absolute security and you provide information at your own risk.

7. Your Rights

You have the right to:

  • Opt out of SMS marketing by replying STOP to any text message.
  • Opt out of email marketing by clicking the unsubscribe link in any marketing email.
  • Request access to the personal information we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of your personal information, subject to legal retention requirements (e.g., suppression records to honor opt-outs).
  • Withdraw consent for any voluntary processing at any time.

To exercise any of these rights, email contact@fiddlerssugarhouse.com with your request. We will respond within a reasonable time frame and may need to verify your identity before fulfilling certain requests.

8. Children's Privacy

Fiddler's SugarHouse is a 21+ establishment. Our website, SMS program, and email program are not directed to anyone under 21, and we do not knowingly collect personal information from minors. If we learn that we have inadvertently collected personal information from someone under 21, we will delete it promptly.

9. Cookies & Local Storage

We use minimal browser storage (such as localStorage) to remember when you have passed our age gate so you don't have to verify on every visit. We do not use cross-site advertising trackers. Embedded third parties (Google Maps, Instagram) may set their own cookies — please review their respective policies if you interact with them.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Effective" date at the top will reflect the most recent revision. Material changes will be posted on this page; continued use of the site or our communications after changes constitutes acceptance of the updated Policy.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, contact us at:

Sugar Hood Group LLC DBA Fiddler's SugarHouse
1063 E 2100 S #2349, Salt Lake City, UT 84106
contact@fiddlerssugarhouse.com
(801) 441-7260

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